Last Updated: April 2, 2025

This Privacy Policy describes how Wild Sole ("website", "we", "us", or "our") collects, uses, and shares personal information when you visit wildsole.co.uk ("website"), use our services, make a purchase, or otherwise communicate with us in connection with the website (collectively referred to as "services"). In this Privacy Policy, "you" and "your" refer to you as the user of the services, whether you are a customer, visitor of the website, or any other person whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the website, update the "Last Updated" date, and take any further steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the services, we collect information as described below. The information we collect and use depends on how you interact with us.

In addition to the specific purposes outlined below, we may use the information we collect about you to communicate with you, deliver or improve the services, meet legal obligations, enforce applicable terms of service, and protect or defend the services, our rights, and the rights of our users or others.

What Personal Information Do We Collect?

The types of personal information we receive about you depend on how you interact with our website and use our services. When we use the term "personal information," we refer to information that identifies you, relates to you, describes you, or can be associated with you. Below are the categories and specific types of personal information we collect.

Information We Receive Directly from You

The information you provide us directly via our services may include:

• Contact Information, such as your name, address, phone number, and email address.

• Order Information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account Information, such as your username, password, security questions, and other information used for account security.

• Customer Service Information, including the information you provide in your communication with us, for example, when you send a message via our services.

For some features of the services, we may require you to provide certain information about yourself directly. You may choose not to provide this information, but it may prevent you from accessing or using certain features.

Information We Collect About Your Use

We may also automatically collect certain information about your interactions with the services ("usage data"). For this purpose, we may use cookies, pixels, and similar technologies ("cookies").

Usage data may include information about how you access and use our website and your account, including device information, browser information, network connection information, your IP address, and other information about your interaction with the services.

Information Received from Third Parties

Finally, we may receive information about you from third parties, including from providers and service providers who collect information on our behalf, such as:

• Companies supporting our website and services, such as Shopify.

• Our payment providers who collect payment information (e.g., bank account, credit or debit card details, billing address) to process your payments, fulfill your orders, and deliver the products or services you've requested, to fulfill our contract with you.

When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we collaborate with may automatically collect certain information using online tracking technologies like pixels, web beacons, software development kits, third-party libraries, and cookies.

All information we receive from third parties is processed in accordance with this Privacy Policy. Please also refer to the section below about third-party websites and links.

How We Use Your Personal Information

Delivery of Products and Services

We use your personal information to provide the services to you and fulfill our contract with you, including processing your payments, completing your orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, and other features and facilities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may want to use. In such cases, Shopify processes your data in accordance with their Privacy Policy and Consumer Protection Policy.

Marketing and Advertising

We may use your personal information for marketing and advertising purposes, such as sending marketing and advertising messages via email, SMS, or mail, and displaying ads for products or services to you. This may include using your personal information to better tailor the services and advertisements on our website and other websites. If you are a resident of the European Economic Area (EEA), the legal basis for these data processing activities is our legitimate interest in selling our products according to Article 6(1)(f) of the General Data Protection Regulation (GDPR).

Security and Fraud Prevention

We use your personal information to detect, investigate, or take action against potential fraudulent, illegal, or malicious activity. If you choose to use the services and register an account, you are responsible for the security of your login credentials. We strongly recommend that you do not share your username, password, or other login information with third parties. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in securing our website for you and other customers according to Article 6(1)(f) of the GDPR.

Communication with You and Service Improvement

We use your personal information to provide customer support and improve our services. This is in our legitimate interest so we can respond to your inquiries, provide effective services, and maintain our business relationship with you in accordance with Article 6(1)(f) of the GDPR.

Cookies

As many websites do, we use cookies on our website. Specific information about the cookies we use in connection with the operation of our store via Shopify can be found here.

We use cookies to operate and improve our website and services (including storing your actions and preferences), to perform analytics, and to better understand user interaction with the services (in our legitimate interest to manage, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our website to better tailor the services, products, and advertisements on our website and other websites.

Most browsers accept cookies by default. However, you can set your browser to remove or reject cookies via the browser settings. Please note that removing or blocking cookies may affect your user experience and result in some services, including certain features and general functionalities, not working properly or no longer being available. Additionally, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

How We Share Personal Information

Under certain circumstances, we may share your personal information with third parties for the purposes of contract fulfillment, legitimate interests, and other reasons in accordance with this Privacy Policy. These circumstances may include:

• With providers or other third parties who deliver services on our behalf (e.g., IT administration, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).

• With business and marketing partners to deliver services to you and show you ads. Our business and marketing partners use your data according to their own privacy policies.

• If you request or authorize us to share certain information with third parties, for example, to send you products or via your use of social media widgets or login integrations, this will occur with your consent.

• With our affiliates or within our corporate group, in our legitimate interest in running a successful business.

• In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes described above under "How We Collect and Use Your Personal Information" and "How We Share Personal Information":

Without your consent or for the purpose of drawing conclusions from your personal data, we do not use or disclose it.

Third-Party Websites and Links

Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites not associated with or controlled by us, you should review their privacy and security policies as well as their terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on such websites.

Information you make available on public or semi-public places, including information you share on third-party social media platforms, may also be visible to other users of the services and/or users of these platforms without limitations on how we or third parties may use it. Our inclusion of such links does not automatically imply endorsement of the content on such platforms or their owners or operators unless indicated in the services.

Children's Data

The services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with personal information, you can contact us via the contact information below to request the deletion of that information.

At the time of this Privacy Policy's enactment, we have no actual knowledge that we "share" or "sell" personal information from individuals under 16 years of age (as these terms are defined in applicable law).

Security and Retention of Your Data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, the information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on various factors, such as whether we need the information to manage your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights described below in relation to your personal information. However, these rights are not absolute and apply only under certain circumstances. In some cases, we may deny your request to the extent permitted by law.

• Right to Access/Information: You may have the right to request access to the personal information we hold about you, including details on how we use and share your data.

• Right to Deletion: You may have the right to request the deletion of the personal information we hold about you.

• Right to Rectification: You may have the right to request the correction of inaccurate personal information we hold about you.

• Right to Data Portability: You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances, request that we transfer that information to a third party.

• Right to Object to Sale, Sharing, or Targeted Advertising: You may have the right to instruct us not to "sell" or "share" your personal information or object to the processing of your personal information for purposes deemed "targeted advertising" under applicable data protection laws.

• Right to Restrict Processing: You may have the right to request that we stop or restrict the processing of your personal information.

• Withdrawal of Consent: If we rely on your consent to process your personal information, you may have the right to withdraw your consent at any time.

• Right to Object: If we deny your request, you may have the right to appeal our decision. You can do so by replying directly to our refusal.

You can exercise these rights as described on our website or by contacting us using the contact information below.

We will not discriminate against you for exercising any of these rights. To verify your identity, we may need to collect information such as your email address or account details before providing a substantive response to your request. Under applicable law, you may appoint an authorized representative to submit requests on your behalf to exercise your rights. Before we accept such a request from a representative, we must receive proof that you have authorized them to act on your behalf, and we may also need to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints

If you have any complaints about how we handle your personal information, please contact us using the contact information below. If you are not satisfied with our response to your complaint, you may, depending on your location, have the right to appeal our decision by contacting us or submitting a complaint to your local data protection authority.

For the European Economic Area (EEA), you can find a list of relevant supervisory authorities for data protection here.

International Users

Please note that we may transfer, store, and process your personal information outside the country in which you reside. Your personal information may also be processed by employees and external service providers and partners in those countries.

When we transfer your personal information to countries outside of Europe, we rely on recognized transfer mechanisms such as the EU Standard Contractual Clauses or other safeguards.

Company Information

Website Name: Wild Sole
Address: 1 Glenealy, Central, Hong Kong Island, Hong Kong SAR
E-Mail: support@wildsole.co.uk
Contact Form: Here
Phone Number: +44 7537 189552
Customer Service Hours:
Monday to Friday: 9:00 AM - 5:00 PM
Saturday and Sunday: 11:00 AM - 4:00 PM